Is Netflix canceled?
Netflix has a growth problem.
Like lots of growth problems, it snuck up on them.
It’s bigger than they admitted it was.
Instead of getting ahead of it, the problem is now deep-rooted and could take them down.
This growth problem isn’t about people sharing accounts.
Netflix ate Blockbuster’s lunch.
They were the only game in town.
Now, there’s a new streaming service launching every day.
And Netflix is standing still.
Are there new releases on Netflix?
Nope.
Do they offer sports?
Nope.
Is there a gaming offering?
Nope.
Is there anything new & innovative that makes them original?
Nope.
Are they winning the hearts and minds of GenZ?
Nope.
Growth Street’s founder, Michelle Heath, has been a Netflix customer since 1999.
The problem is that Netflix still treats her like a 1999 customer.
They are still trying to compete like it’s 1999, when the customer has changed.
Our growth advice for Netflix:
– Target audience: Engage your millions of subscribers in growing with you, know your new audience and laser focus on what they want.
– Pricing: Missed opportunity with recent price increase to go higher – customers would have paid more.
– Brand: Use brand as the ultimate competitive differentiator – it’s crowded and noisy, they need to stand out.
– Programming: Give us movies beyond year 2000 classics (everyone loves Stepbrothers but, come on!)
– Products: Innovate to meet the new demands of the GenZ customer and earn their buying power.
– Ads: Seems like the only way to stuff the coffers – offer an ad-free option and price it as high as customers will pay.
Pop some popcorn.
This show is going to be rated M for mature.
Is Netflix canceled?
You tell us.
GIDDY UP! ????????