Closed an brand positioning & messaging gap for a disruptive cybersecurity firm.
Polyrize was stuck. They were struggling to connect their brand with customers and needed to accelerate deal flow. The cybersecurity market is incredibly crowded and, as an emerging company in the space, they needed help nailing their go-to-market position and message. They purposefully looked for an outside view to break-down and elevate their thinking so they could accelerate sales pipeline.
Solved the go-to-market problem by identifying the value to the customer in the customer’s words, which accelerated market momentum and created scalable traction. Our iterative process and customer-mindset propelled a powerful market position, resulting in an immediate acquisition.
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