Closed an innovation gap for a new real estate business.
Center Square is a real estate business that wanted to disrupt an industry of tired same old, same old. They brought Growth Street in to rethink their brand strategy, rebuild their online presence and lead the design for their first brick and mortar presence – aka a real estate “shop.” We also needed to focus their personas and create a virtual product to make showings easy for people, regardless of location. Oh, and they needed to launch fast.
Mid-launch pivot due to COVID-19 included rethinking go-to-market strategy, innovating new virtual showings capability and planning shop launch for Q4 2020.
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