Closed a brand strategy gap for a $24B global life sciences business.
Thermo Fisher Scientific came to Growth Street because they needed strategic thinking to solve a brand alignment problem. The business had set market growth goals, but the brand strategy, architecture and go-to-market was not aligned. Growth Street was brought in as a strategic consulting partner to prioritize high-growth areas, pivot the brand strategy and support the house-of-brands architecture in a more efficient, impactful way.
Aligned brand strategy to business strategy. Voice of the customer, value proposition and reasons to believe were catalysts for driving change and spotlighting brand and business focus. Growth Street created a strategic “Playbook” that was rolled out across the company, along with sales enablement tools to create consistency and efficiency.
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