Closed a marketing & sales alignment gap for a B2B commerce technology start-up.
With revolutionary commerce technology, Moltin had a great story to tell. They had made a CMO change and were lacking leadership, alignment and process to accelerate sales & marketing results. They brought Growth Street in as a fractional CMO to 1) tighten the story 2) align sales, marketing and product 3) build a demand gen machine 4) staff & motivate the team.
Marketing, sales and product alignment, a scalable demand gen machine, leveled-up, high-performing team and an accelerated marketing program that accelerated qualified leads. Created smooth transition for full-time VP of Marketing and contributed to scale that resulted in the acquisition by Elastic Path.
“One of the biggest challenges that comes with transitioning into a new C-level role is jumping right in to add immediate value, especially when there's been a gap in leadership. I recently took the helm as the VP of Marketing at Moltin. Prior to me coming onboard, we brought in Growth Street to fill the gap, giving the team time to find the right person and providing leadership for an international marketing team. In 90 days, Michelle and her team jump-started Moltin's marketing efforts, refined the brand position, defined and prioritized a roadmap, created a demand gen machine, launched a top-tier trade show, built lead-gen programs with the sales team and led all of the tactical execution, along with the existing marketing team. Their ability to be both strategic and roll-up-their-sleeves was instrumental in the progress that the team was able to make in just a few months. In addition to the work delivery, Michelle led the day-to-day leadership as the interim CMO. She provided mentoring, feedback, prioritization and motivation, connecting with each member of the marketing team and delivering big value. The team responded by stepping up their games and, when I came onboard, the machine was running, the team was energized and high-performing and I was able to focus on the bigger picture knowing that there was a finely-tuned cadence to the marketing activities. Michelle and her team dove in to quickly add incredible value and gave me a smooth landing, making my contributions that much more impactful right out of the gate. I was impressed by the value of the interim model and look forward to working with the Growth Street team again in the future.”Greg LordVP of Marketing
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