Before we move on to Lesson #5 in the Great Eight, can you answer these questions?
- What did your customer have for breakfast today?
- Did they go for a run outside or workout on their Peloton?
- What brands do they love?
- How do they make decisions?
- What motivates them in their work? In life?
- What problems are they trying to solve?
If not, then I hate to break it to you, but you’re not living in the customer mindset. Why should you care? For starters, it’s one of the most important things you can do for your business every single day.
What Is The Customer Mindset?
Before we think about what it does mean to live the customer mindset, let’s think about a few things that it doesn’t mean. Sending a survey is NOT living in the customer mindset. Neither is hearing information second-hand from customer service, using demographic-driven vanity personas, or channeling what “you like” (tough to hear, I know, but it’s true).
The power of living in the customer mindset is that it’s not just a one-time activity – it’s a full-time commitment. It requires talking to your customers. Having conversations. Asking them questions. Listening. Learning. EVERY. SINGLE. DAY.
The Bottom Line
When you stand in your customer’s shoes, you gain perspective. When you live in the customer mindset, you get the tools you need to speak to the customer in their words. You’ll have empathy for their challenges, and you’ll be better equipped to deliver your unique value proposition in a way that will really resonate.
Do that, and you can’t help but hit the BULLSEYE every time.