SuccessStories GrowthStreet Moltin
Filled a sudden CMO gap and quickly optimized a global Marketing team.

Growth Challenge

Innovative retail commerce technology company, Moltin, needed help defining and executing a scalable customer acquisition model to grow the funnel. They were in the middle of a CMO transition and had a gap in Marketing leadership, leaving the team craving direction, motivation and prioritization. At the same time, Sales was chomping at the bit for more qualified lead volume and go-to-market support. The business had aggressive growth goals and needed to jump-start results and fill the gaps.

Strategic Approach

Our A Team came in as Fractional CMO and demand generation strategist.
Growth Street partnered with Moltin to:
  • Align Sales, Marketing & Product teams
  • Lead and rally global Marketing team 
  • Optimize tradeshow investments to drive engagement and pipeline
  • Achieve new results with external PR agency
  • Reposition the Moltin brand and tell a new story 
  • Build an effective demand generation program and content strategy; roll-out to organization
  • Build out the team and align to execute on priorities
  • Assist with hiring new CMO
  • Align Sales, Marketing & Product teams
  • Lead and rally global Marketing team 
  • Optimize tradeshow investments to drive engagement and pipeline
  • Achieve new results with external PR agency
  • Reposition the Moltin brand and tell a new story 
  • Build an effective demand generation program and content strategy; roll-out to organization
  • Build out the team and align to execute on priorities
  • Assist with hiring new CMO

Unrivaled Results

Differentiation

Evolved brand position and messaging to get out of sea of sameness and speak directly to the ideal customer, resulting in increased buyer intent and significantly more qualified pipeline

Clarity

Honed target audience and personas to focus on most valuable customers; built wildly successful account-based marketing campaign and exhibitor experience for national trade shows

Alignment

Closed a marketing, sales and product alignment gap, resulting in mutual-respect, collaboration and co-owned revenue goals. Coaching of Marketing team staff directly impacted results.

Efficiency

Accelerated go-to-market results immediately including 10x webinar registrations, 10x trades how booth leads and top-tier media placement. Created a smooth transition for the new full-time VP of Marketing.

Client Testimonial

Greg Lord
Greg Lord

VP of Marketing

Moltin

“One of the biggest challenges that comes with transitioning into a new C-level role is jumping right in to add immediate value, especially when there’s been a gap in leadership. I recently took the helm as the VP of Marketing at Moltin. Prior to me coming onboard, we brought in Growth Street to fill the gap, giving the team time to find the right person and providing leadership for an international marketing team. In 90 days, Michelle and her team jump-started Moltin’s marketing efforts, refined the brand position, defined and prioritized a roadmap, created a demand gen machine, launched a top-tier trade show, built lead-gen programs with the sales team and led all of the tactical execution, along with the existing marketing team. Their ability to be both strategic and roll-up-their-sleeves was instrumental in the progress that the team was able to make in just a few months. In addition to the work delivery, Michelle led the day-to-day leadership as the interim CMO. She provided mentoring, feedback, prioritization and motivation, connecting with each member of the marketing team and delivering big value. The team responded by stepping up their games and, when I came onboard, the machine was running, the team was energized and high-performing and I was able to focus on the bigger picture knowing that there was a finely-tuned cadence to the marketing activities. Michelle and her team dove in to quickly add incredible value and gave me a smooth landing, making my contributions that much more impactful right out of the gate. I was impressed by the value of the interim model and look forward to working with the Growth Street team again in the future.”