SUCCESSSTORIES GrowthStreet AliviaAnalytics
Created a market leader position, leading to a significant strategic investment from top-tier PE firms.

Growth Challenge

Alivia Analytics is revolutionizing healthcare payment integrity. We started working with Alivia Analytics during their Seed stage and, within a few short years, achieved a game-changing strategic investment from two, top-tier, growth-focused private-equity firms. Alivia Analytics needed Growth Street’s help when they were ready to put gas on the fire and sustainably scale. They wanted to do it in the most revenue-effective and cost-efficient way. They knew they had the best product but the market was crowded and prospects didn’t know who to choose or why. Alivia Analytics needed to do things differently to stand-out, connect with their target audiences and efficiently win their market.

Strategic Approach

To create an unrivaled market leadership position, they brought us in as their Fractional CMO, along with a few members of our A Team, to co-create and lead a sustainable growth strategy, including executing all go-to-market programs and tactics.
Growth Street partnered with Alivia Analytics to:
  • Be their fractional CMO and outsourced Marketing team
  • Define their ideal target buyers
  • Articulate a differentiated brand strategy
  • Create a 12-month, detailed go-to-market roadmap, complete with budget, timing and resources
  • Build a stand-out brand
  • Create the website (design, copy, everything)
  • Create strategic pitch decks 
  • Provide day-to-day marketing leadership
  • Execute a targeted demand generation strategy
  • Facilitate strategic planning sessions
  • Build an engine for sustainable, efficient growth
  • Be their fractional CMO and outsourced Marketing team
  • Define their ideal target buyers
  • Articulate a differentiated brand strategy
  • Create a 12-month, detailed go-to-market roadmap, complete with budget, timing and resources
  • Build a stand-out brand
  • Create the website (design, copy, everything)
  • Create strategic pitch decks 
  • Provide day-to-day marketing leadership
  • Execute a targeted demand generation strategy
  • Facilitate strategic planning sessions
  • Build an engine for sustainable, efficient growth

Unrivaled Results

Differentiation

Identified ownable whitespace by clearly defining their brand strategy, including their unique value proposition which created an unrivaled market leadership position. We heard a competitor say: “Wow, these guys came out of nowhere.” The power of brand!

Clarity

Built a detailed understanding of and agreement on their ideal target customers. Honed in on the specific pain and problems Alivia Analytics’ solves, making it easier to see the best way to reach the customer.

Alignment

Created a frictionless go-to-market roadmap that greased the skids for sales, built brand awareness and accelerated customer demand.

Efficiency

Accelerated market leadership faster than planned. Maximized the go-to-market budget by ensuring zero wasted motion. Achieved game-changing strategic investment within 2 years of working together.

Client Testimonial

Alex Kormushoff
Alex Kormushoff

Chief Operating Officer

Alivia Analytics

“I trust Growth Street implicitly. They’ve been my partner for several years and they exceed my expectations at every turn. Their team embraces our business like it’s their own, acting as true operators. They combine strategic thinking with boots on the ground execution. Every member of the team brings incredible value to the table and rolls-up their sleeves with us. I appreciate the flexibility of their model and they are hands-on, ready to help us pivot or change to get where we’re trying to go. Their unique approach to creating sustainable business growth has been invaluable. With their help, we are playing the long game, yet gained the competitive advantage in a noisy, crowded market faster than I thought was possible. In addition to their outstanding work, they are great people who genuinely care. I look forward to our continued success together.”