Upleveled Marketing team and coached a team member to success.
Growth is different for every business. coUrbanize wanted to take their Marketing program to the next level. They had a team of talented people and were ready to optimize their go-to-market roadmap and invest in their people to make it happen.
Strategic Approach
Our A Team came in as Fractional CMO.
Growth Street partnered with coUrbanize to:
- Build trust, collaboration and alignment between Sales & Marketing
- Audit the current go-to-market strategy & Marketing program
- Identify gaps to fill and define solutions
- Build a 12-month go-to-market roadmap
- Define budget and resources
- Coach marketing team member to uplevel impact
- Build trust, collaboration and alignment between Sales & Marketing
- Audit the current go-to-market strategy & Marketing program
- Identify gaps to fill and define solutions
- Build a 12-month go-to-market roadmap
- Define budget and resources
- Coach marketing team member to uplevel impact
Unrivaled Results
Differentiation
Built a specific go-to-market strategy to align with the biggest market opportunity
Clarity
Honed target audience and focused on most valuable customers for the business.
Alignment
Collaborated with Sales & Marketing to foster trust and share results
Efficiency
Eliminated “extra” from the go-to-market roadmap to focus on activities that would drive maximum value. Gave the Marketing Director new tools to use to look differently at the Marketing program and drive more efficient results.
Client Testimonial
Sara Matasci
Marketing Manager
coUrbanize
“Michelle brought structure, process, and strategy to our growing marketing team when we needed it most. More importantly, she worked with me to develop my own skills as a marketer. In just a few months, Michelle helped me build personal & professional muscles that are already making me a better marketing professional. I absolutely wouldn’t hesitate to recommend Michelle to anybody looking for guidance to get on a path to personal & professional growth.”