
Ginkgo Bioworks is the synthetic biology company that makes it possible to biologically engineer just about anything. With a newly minted IPO in their pocket, Ginkgo Bioworks was experiencing explosive growth. Upleveling talent and providing new opportunities for key directors and leaders was core to their growth strategy. They wanted to provide a coaching opportunity for a key leader as she took on a more significant role.
Strategic Approach
- Up-level a senior leader into a broader executive role
- Create a new title and define the role
- Define the business leader’s “Unique Value Proposition”
- Collaboratively rewrite her bio and LinkedIn profile
- Identify creative ways to work through difficult situations
- Foster new cross-organizational relationships
- Lead staff with confidence, driving prioritization, communication and delegation
- Up-level a senior leader into a broader executive role
- Create a new title and define the role
- Define the business leader’s “Unique Value Proposition”
- Collaboratively rewrite her bio and LinkedIn profile
- Identify creative ways to work through difficult situations
- Foster new cross-organizational relationships
- Lead staff with confidence, driving prioritization, communication and delegation
Unrivaled Results
Differentiation
Defined the business leader’s “Unique Value Proposition” together to
help her stand out from her peers in the industry and provide her a bigger platform for
global events such as Davos World Economic Forum.
Clarity
Defined a broader role for high-potential business leader, refined C-level skills,
creating new personal and professional growth ambitions and goals.
Alignment
Fostered a deeper connection to Ginkgo Bioworks and built a stronger leadership approach, which filled the gaps quickly and created new team satisfaction.
Efficiency
Eliminated cost of replacing talent by retaining and investing in outstanding people.
Client Testimonial

Christina Agapakis
Creative Director
Ginkgo Bioworks
I left every meeting with Michelle motivated and inspired, with strategies to push through even the trickiest situations. I loved her energy and appreciated how she pushed me to think through small moments and how they connect to the big picture. Working with Michelle has helped me grow as a leader, and my team will be stronger for the time I spent with her!