{"id":1269,"date":"2024-01-11T13:14:47","date_gmt":"2024-01-11T18:14:47","guid":{"rendered":"https:\/\/www.getgrowthstreet.com\/?p=1269"},"modified":"2024-01-11T16:02:42","modified_gmt":"2024-01-11T21:02:42","slug":"the-art-science-of-scale-2","status":"publish","type":"post","link":"https:\/\/www.getgrowthstreet.com\/brand-strategy\/the-art-science-of-scale-2\/","title":{"rendered":"The Art & Science of Scale"},"content":{"rendered":"
The biggest challenge every company faces is achieving and sustaining scale. Start-ups struggle to scale on bootstrapped budgets. Mid-size companies peak and scale often plateaus. Big companies wrestle with inventing opportunities to scale new markets. At any stage, scale is tough. It’s gritty, messy work requiring intense cycles of testing and trying lots of stuff and seeing what sticks. We often hear the heralded stories of the unicorns that make scale sound easy – like magic that happens overnight. For most businesses, scale requires time and patience, something most investors and founders don’t have, along with the skillsets to make scale happen, which many businesses don’t invest in. For a new business, it can take over a year to scale traffic. How do you scale leads if you don’t have traffic? How do you sale traffic if you don’t have inbound? It often feels like a chicken and egg situation and in our day-to-day work with our clients, we describe scale as part art and part science.<\/p>\n