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<\/p>\nWithout perspective, we only see things one way – our way. When we come in to help our clients solve a growth problem, we often see a perception problem. We hear things like: \u201cI know our target customer because I was our target customer.\u201d or \u201cI know what our target customer likes because we are the same demographic.\u201d or \u201cDave in Product was our target customer so he knows what they want.\u201d<\/p>\n
All of those inputs are valid perceptions of who the target customer might be or what they might need and want.<\/p>\n
But\u2026<\/p>\n
\u274c Perception is often biased.
\n\u274c We put our own thoughts and experiences in the mix.
\n\u274c Reality gets clouded by what we think.<\/p>\n
Without perspective, our perceptions can lead us down a path of assumptions-
\n\ud83e\udd26\u200d\u2640\ufe0fWe think we are them
\n\ud83e\udd26\u200d\u2640\ufe0fWe think we know them
\n\ud83e\udd26\u200d\u2640\ufe0fWe think we think like them<\/p>\n
<\/p>\n
When clients bring us in for perspective, we start by talking to different types of customers – target customers, existing customers, past customers. And, in some cases, we talk to the customers of tomorrow – to help the company either go after a completely different target market or to get much further ahead in understanding the innovations that will keep and attract a more future-forward customer.<\/p>\n
Talking to your customers turns subjective thinking into objective knowing.<\/p>\n
Together, we debunk assumptions and surface reality –
\n\ud83c\udfaf To get into the ideal customer\u2019s head
\n\ud83c\udfaf To unlock their mindset and motivators
\n\ud83c\udfaf To find new ways to reach them and hit the bullseye<\/p>\n
Perspective is the way to win. It creates new information and ideas.<\/p>\n
We ask questions that open our minds to the customer\u2019s perspective:
\n\u2705 What is our target customer\u2019s life like?
\n\u2705 What do they feel right now?
\n\u2705 What do they need to be successful?
\n\u2705 How do they make buying decisions?
\n\u2705 Why do they choose you (or not)?
\n\u2705 Who do they trust for information?
\nAnd more.<\/p>\n
The right people at the table shifts the conversation from what we think -> to -> what we know.<\/p>\n
The buyer\u2019s journey is a windey road. Efficient go-to-markets are based on the buyer\u2019s reality!<\/p>\n
So\u2026
\nHow do you get into your ideal customer\u2019s mindset?
\nWhen have your perceptions clouded reality?<\/p>\n