{"id":718,"date":"2022-12-20T14:30:01","date_gmt":"2022-12-20T19:30:01","guid":{"rendered":"https:\/\/www.getgrowthstreet.com\/uncategorized\/whats-your-mic-drop-moment-2\/"},"modified":"2024-01-11T16:08:37","modified_gmt":"2024-01-11T21:08:37","slug":"whats-your-mic-drop-moment","status":"publish","type":"post","link":"https:\/\/www.getgrowthstreet.com\/brand-strategy\/whats-your-mic-drop-moment\/","title":{"rendered":"Mic Drop Moment: Brand is Your Foundation"},"content":{"rendered":"
This week at Growth Street, the A Team had a mic drop moment.\u00a0You know \u2014 it’s\u00a0that moment when you know that you need to drop a gem on your client.<\/p>\n
The problem is recurring, and the solution is\u00a0so\u00a0<\/em>obvious. But time after time, the client just can’t see the light.<\/p>\n Here\u2019s the situation.<\/p>\n A client needs a website, but they don’t yet know what they\u2019re going to say. When this happens, the client has two options:<\/p>\n You guessed it \u2014 the client picks option 1.<\/p>\n What follows is a giant wasting of resources, time, and money throwing spaghetti against the wall hoping that it sticks.<\/p>\n It’s a tale as old as time. The client wants to get from $20M in sales to $80M in sales, fast. Or, they want to look polished for the big press announcement coming up. Maybe they want customers to sign up for demos by the end of the month.<\/p>\n Basically, they want to take shortcuts to get results fast<\/em>.<\/p>\n Think of your website as your house. Would you build your house without building a foundation first? It costs money to build the foundation. But it’s non-negotiable. It’s cheaper in the long-run than tearing down the house and building it again and again.<\/p>\n Brand is the foundation\u00a0\u2014 and the long game. It creates the tailwind. Tailwind is efficiency. Brand is efficiency.<\/p>\n Why isn\u2019t this obvious?<\/p>\n Our bottom line mic drop gems?<\/p>\n You need to know your customers’ words. Don’t look for cheap, quick fixes \u2014 play the long game. Throwing spaghetti at the wall without building a strong foundation with brand will turn out to be a waste of money every time. Instead, get the tailwind by leading with brand.<\/p>\nThe Problem …<\/h4>\n
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… And The Solution<\/h4>\n
The Bottom Line<\/h4>\n