Imagine your customer.
They wake up, grab their phone and start scrolling.
They are inundated by information.
They check their personal inbox, their spam, their DMs, their text messages — wherever they are, they’re hearing from brands.
Think about your own personal inbox every morning. How many do you actually read? And how many do you move to trash?
Your brand is NOT trash.
But, unless you’re standing out from the sea of sameness, you’re going to get “marked as trash.”
Your customers put your brand in the trash because they don’t know why you matter.
How are you solving their problem?
How are you empathizing with their pain?
What can you do to add value?
Start Showing Your Value.
Your brand is value. Your brand’s job is to build the bridge to your customers. Your customers need you. In fact, they are actively searching for someone just like you. But the problem is — they can’t find you because they don’t even know that you exist.
The number one reason people put your brand in the trash? They don’t know you yet.
And if they don’t know you yet, they can’t trust you.
The number one reason people buy? They know you and they trust you!
The Bottom Line
People buy from people they trust.
Not from trash.
If you’re a B2B company, don’t make the mistake of thinking that you don’t need to build your brand. And if you really don’t think you need to, well, watch out for that trash heap.
If you’re not creating a differentiated brand and building brand awareness, you’re failing to create trust. Trust drives intent and — you guessed it — causes the customer to pull the trigger to buy.
People need to know you to buy from you.
No one puts baby (or in this case, brand!) in the corner.
Thrive in a league of your own. Lead with brand. Be unrivaled.