Meet
David Cooperstein, Fractional CMO and Brand Strategist on our A Team.
MeetDavid is the yin to our CMO yang. He sizes-up opportunities fast and delivers results that move the needle. Interesting fact: He co-Fractional CMO’d a gig with our founder & CEO, Michelle Heath. There’s a great story about Michelle forgetting her Valentino shoes in an Uber, calling the Uber driver as a status meeting was starting. David ran the status meeting so Michelle could talk to the Uber driver. And…best part? The Uber driver returned the shoes to Michelle about 30 mins later. Now that’s a fractional team to beat!
So go on and meet Fractional CMO and Brand Strategist, David Cooperstein, a valuable member of our A Team!
What is something most people don’t know about you?
That I manage to crank out 4000 miles of cycling every year, even if that last week is a doozy!
Are you more of an introvert or extravert?
I’m a reluctant extrovert, meaning that I like to connect with people, but shy about doing so.
If you were to define your superpower, what would it be?
Cutting through the nonsense.
What lights your fire?
Seeing the through-line in a story, whether that is personal, a marketing campaign, or helping someone else see the story come to life.
Do you have a pet? If so, tell us about it!
Sarge, our first rescue, is a 9-year-old Vizsla. He’s complicated and the first year was “ruff” but he is not a happy and quirky family member.
What is something you wish you knew sooner?
That I was good at leading. I spent too much time being an independent contributor.
In your words, what is the power of brand?
Brand is everything you want people to think about you and your company. If you don’t define it, they will do that for you.
What does being a part of the A Team mean to you?
The energy and connectivity of the A Team, both the people and the clients, is unique among marketing collectives. The Team reflects its leader ☺.
What makes Growth Street special?
When people buy technology, they often consider “best of breed” vs. packaged suite. The same thing is true with marketing – choosing an agency may mean you get a great copywriter, but you suffer on SEM, or the reverse. With Growth Street, you get a team of people that are collected on their “best of breed” credentials.
Are you working with any clients/brands you think the world should know about?
Always! Currently working with an early stage non-profit called Civics Unplugged (civicsunplugged.org). They provide fellowships to high school students who want to become civic innovators. I’m also starting to work with Merri (bemerri.com) to transform the way events are planned.
Which brands speak to you the most? Tell us about a brand you love!
I love Apple for its consistency of quality hardware (although their software can be frustrating!). I am also starting to love Vuori. They had the perfect clothes for the pandemic era. I don’t know if I love the brand, but they make a great product. Also, I respect the MailChimp folks. Anyone who has used their products has also been fully immersed in their “serious, but not too serious” attitude and experience.