Entrepreneurship

SHIP IT: The Secret to Fast Content


This blog post is for all of you that have commented on my LinkedIn posts, swiped up on my Instagram stories, or sent me a DM saying, “You know, I love your content, but I don’t know where to start, and I don’t know what to say!” Hint: the key is to embrace authenticity and just get started

Life Happens

A week or two ago, I was mid-rant filming a video for LinkedIn. I was totally in the zone, giving it to the camera, and my husband walked in with a glass of wine for me — which was so incredibly nice, but he totally bombed my whole video! But, what are you going to do? That’s life! 

One thing I’ve learned in life is that if you have something to say, you gotta say it. And if your husband walks in, or your kids walk in — so be it. This is the life that we’re all living now. We’re all working from home, everybody’s trying to figure out how to make it work, and everybody’s in the same boat.

The Bottom Line: SHIP IT!

If you spend all this time trying to make it perfect and not saying anything because you’re worried about what you’re going to say, then you’re missing a huge opportunity to share your voice and what you know with the world. And what happens to the world when they don’t have your voice? When they don’t have the learnings and the knowledge that you have? The world needs you! 

So just start. And if your husband walks in, or your kids walk in, or you flub what you’re going to say, embrace authenticity and keep going! The world needs to hear what you have to say, and the best way to start is just say something. 

Giddy up!

Previous Post
Is Your Brand Stuck in the Sea of Sameness?
Next Post
Are You Wasting Your Go-to-Market on ‘The Spaghetti Effect’?