Solved a brand dilemma to save hundreds of thousands of dollars.
Eight Black solves all your transportation needs, locally and globally. We started working with them when they needed help solving a brand problem. They had talked to a few brand agencies and were disappointed in the conversation. They wanted a growth partner that was invested in growing together. Eight Black is one of the leading transportation businesses in a fast-growing, local market. With the introduction of Uber, Lyft and other competitors on the scene, Eight Black’s market was crowded and they wanted to be the market leader. They had recently acquired one of their competitors and wanted to define a tangible strategy and roadmap to create the unrivaled competitive advantage.
Strategic Approach
We came in to lead several, day-long strategic workshops, resulting in tactical working documents that got the Eight Black team on their way.
Growth Street partnered with Eight Black to:
- Define the market opportunity
- Identify ownable whitespace
- Align the team for success
- Surface new ideas and perspective
- Advise on the best plan of action
- Simplify the brand architecture
- Create a market leadership strategy
- Define the voice of the customer
- Build a concrete, tangible roadmap for their team to execute
- Define the market opportunity
- Identify ownable whitespace
- Align the team for success
- Surface new ideas and perspective
- Advise on the best plan of action
- Simplify the brand architecture
- Create a market leadership strategy
- Define the voice of the customer
- Build a concrete, tangible roadmap for their team to execute
Unrivaled Results
Differentiation
Articulated opportunities for differentiation, ultimately resulting in Eight
Black being the unrivaled market leader.
Clarity
Surfaced key options for the business, along with pros and cons, enabling Eight
Black leadership to see the answers and choose a path.
Alignment
Presented the business options to their management team to gain feedback
and buy-in, ultimately creating excitement and a rally cry.
Efficiency
Created a simplified brand architecture, saving hundreds of thousands of
dollars. Maximized the acquisition, creating the tailwind for achieving aggressive revenue goals.
Client Testimonial
Simon Chen
Founder & CEO
Eight Black
We were struggling with our brand and I asked a trusted colleague: “who are the best brand people you know.” He didn’t hesitate and said, “Growth Street.” They get business, they get entrepreneurs and they cut to the chase quickly. It was probably the most enjoyable days of consulting I have ever experienced. So much so that I came back to Growth Street again when I needed strategic help with an acquisition.
Every session exceeds my expectations. They bring a sense of clarity and objectivity, backed by decades of commercial experience. To be honest, I was slightly nervous about what we were going to come up with – and maybe even more concerned that we may not be able to reach an agreement with our branding dilemma. But my colleague summed it up perfectly when he had his Eureka moment in the afternoon and said “this makes perfect sense, we’ve been looking at this too closely.” That is why Growth Street is amazing at what they do. They bring clarity, expertise and direction to the table. They are hands-on and it always impresses me that after each session, we walk away with the answer and just as importantly, a working document with a tangible list of tasks. Very few consultants, small or large, are able to accomplish both. They are true pros.