Built and launched an MIT-born hedge fund to break through a $4.5T industry.
When we met the Cap8 co-founders, they were pioneering a new generation of capital management through science, technology and morality. Their unique approach to investment management was beating every hedge fund’s performance record, but they were having difficulty communicating their value to grow their institutional and direct accounts. As a global firm, they needed help creating a powerful brand that would appeal to the North American market to fuel AUM and market traction. They had a powerful story, product and approach, but needed the right customer-first strategy to connect with their target market.
Strategic Approach
Our A Team led an intensive strategic engagement, along with delivering fractional strategic leadership and executing on all deliverables.
Growth Street partnered with Cap8 to:
- Deliver fractional growth leadership
- Understand and define the unique whitespace and market opportunity
- Create a differentiated brand that clearly communicates the approach, science and
technology, while also creating trust and transparency - Channel the voice of the customer
- Test brand messaging with target customers
- Innovate a new visual ID for the brand
- Design and launch a robust, new website
- Draft all copy and content assets
- Build a deep-dive investor pitch deck
- Advise on market leadership opportunities
- Act as fractional CMO and go-to-market advisor
- Deliver fractional growth leadership
- Understand and define the unique whitespace and market opportunity
- Create a differentiated brand that clearly communicates the approach, science and
technology, while also creating trust and transparency - Channel the voice of the customer
- Test brand messaging with target customers
- Innovate a new visual ID for the brand
- Design and launch a robust, new website
- Draft all copy and content assets
- Build a deep-dive investor pitch deck
- Advise on market leadership opportunities
- Act as fractional CMO and go-to-market advisor
Unrivaled Results
Differentiation
Capitalized on ownable whitespace to create an unrivaled brand identity and position that speak directly to their target clients.
Clarity
Delivered new strategic visibility that resulted in a shift in direction and an innovative approach to reaching their target market.
Alignment
Unified the entire organization by creating a comprehensive strategy that laddered up to specific business goals
Efficiency
Created a unified brand, go-to-market and messaging foundation that made it easier to sell and faster to close new assets under management
Client Testimonial
Santiago Guzman
Co-Founder & CIO
Cap8
Growth Street’s approach was a game-changer for us. We knew we needed a strategic partner who could get inside our heads and collaborate with us to achieve our aggressive goals. The Growth Street team surpassed our expectations. They didn’t rush the process and took the time to get to know us by listening and asking insightful questions about our business. Our business is incredibly complex and they didn’t miss a beat. Their curiosity and outside perspective clarified our focus and provided a new level of strategic thinking. They are outstanding communicators and guided us through every step of the process. We have very high-standards and were incredibly impressed by the creativity and quality of their work. We moved quickly, together, distilling our unique business value into a differentiated brand strategy and visual identity. They tapped into our authentic ethos and guided us to build the best strategy to maximize our competitive advantage. Their work was tangible at every step and we have the foundation that makes it easy to consistently connect our value to our prospects, clients and shareholders. Growth Street is the master at turning complexity into perfect simplicity. They became friends and trusted partners and we can’t say enough about their contribution to our business growth.