SUCCESSSTORIES GrowthStreet LeeKennedy
Created a $200M revenue opportunity for an innovative commercial construction business.

Growth Challenge

Lee Kennedy Company is one of the premier construction management firms on the East Coast. As a family-owned business, their 40-year anniversary was approaching. They brought Growth Street in as they wanted to reach an aggressive growth goal and needed some strategic, outside perspective. They had a hunch that there were some gaps to close and wanted to listen to their customers to get the insights first-hand. They wanted to stand out in a competitive market and make sure their brand resonated with existing and potential customers. Their customer base had the answers and Lee Kennedy Company was ready to listen. We rolled-up our sleeves to make it happen.

Strategic Approach

Our A Team led, created and delivered a number of strategic projects to get Lee Kennedy Company where they wanted to go.
Growth Street partnered with Lee Kennedy Company to:
  • Interview over 40 customers across multiple segments
  • Deep-dive on their competitive landscape
  • Identify unique whitespace
  • Create a updated, unique and elevated brand strategy
  • Facilitate feedback sessions with leadership at multiple levels
  • Redesign the brand’s visual identity
  • Redesign the company website (design & copy)
  • Align the entire organization
  • Launch the new brand at the 40th anniversary event
  • Interview over 40 customers across multiple segments
  • Deep-dive on their competitive landscape
  • Identify unique whitespace
  • Create a updated, unique and elevated brand strategy
  • Facilitate feedback sessions with leadership at multiple levels
  • Redesign the brand’s visual identity
  • Redesign the company website (design & copy)
  • Align the entire organization
  • Launch the new brand at the 40th anniversary event

Unrivaled Results

Differentiation

Redesigned every aspect of the brand – from strategy to visual identity – to achieve a unique, unrivaled market leader position, giving Lee Kennedy Company the ability to stand out.

Clarity

Collaborated to create a new strategic focus for the business’ go-to-market, by combining unique customer insights with a whitespace opportunity.

Alignment

Gained buy-in at every step with different levels of leadership and then rolled out the new brand strategy to the entire company through an integrated launch strategy we led and executed.

Efficiency

Created a stand-out, strategic market position that closed important go-to-market gaps and attained their aggressive growth goal faster than they thought was possible.

Client Testimonial

Lee Kennedy Ceo
Lee Kennedy

President & CEO

Lee Kennedy Company

Hitting our 40 year mark was a big milestone for us. It was also a time to look ahead and see how we could better understand our customers and our market to really stand out and differentiate. We brought in the Growth Street team to help us lead this strategic effort. Their approach was unique from the start. They didn’t just dive into solutions or come in thinking they had all the answers. They were curious and spent time listening, both to us and our customers. They interviewed customers across a number of different segments, which was a big eye-opener for all of us. They turned what they learned into strategy, evolving the Lee Kennedy brand in a real and authentic way, and they showed us the possibilities of telling a new story, showing our market something different and positioning ourselves for even greater success. They then turned that evolved brand strategy into stellar creative strategy and execution and our new brand identity was born. With their guidance, we decided as a team to make the bold move to rebrand the company and show the market that something was different, in a positive, connected way. They worked hand-in-hand with our marketing team at every step of the way, gained buy-in from the right people at the right time across the organization and successfully planned and executed both the internal and external launches of the rebrand with our team. Finding partners in growth is a gift to any business. Michelle and her team are exceptional partners and I look forward to working with them as we continue to grow.