Increased recurring revenue and created a deeper emotional connection with millions of members.
Fast-growing consumer weight loss app wanted to take a bigger piece of the $70B health and wellness industry. With millions of members, the app market had become crowded with look-alike products and the company needed a new way to stand out to drive organic growth and market awareness. It was time to find a new path to grow both their free and paid members and the CEO was skeptical of Marketing and what it could do to grow the company.
Strategic Approach
Our A Team came in as Fractional CMO.
Growth Street partnered with Lose It! to:
- Build trust and collaboration across the entire organization
- Dig deep into most valuable customers – qualitatively and quantitatively
- Pivot the brand strategy
- Create new go-to-market messaging
- Coach junior marketing team member
- Lead PR agency
- Maximize partnership strategy and programs
- Build trust and collaboration across the entire organization
- Dig deep into most valuable customers – qualitatively and quantitatively
- Pivot the brand strategy
- Create new go-to-market messaging
- Coach junior marketing team member
- Lead PR agency
- Maximize partnership strategy and programs
Unrivaled Results
Differentiation
Created “Weight loss that fits” tagline and emotional connection, elevating the Lose It! Brand above the noise and into the hearts and minds of the right customers
Clarity
Honed target audience and focus on premium memberships to drive a significant increase in monthly recurring revenue.
Alignment
Showed a skeptical CEO what savvy growth leadership can do to align the organization and change the trajectory of the business
Efficiency
10x increase in media coverage, through unique story-telling and capitalizing on daily news topics, day-to-day marketing leadership drove more efficient customer acquisition, engagement and experience. A company-wide focus on the customer and eliminated “extra” from the product roadmap and catalyzed growth faster.
Client Testimonial
Charles Teague
CEO
Lose It!
“Michelle changed my mind about Marketing. I was skeptical about hiring a consultant to help us, but that quickly changed as Michelle showed me what a savvy marketer can bring to the table. She has a keen ability to dive deep into the business with a strong executive mindset and is a rare combination of strategic thinker and roll-up-your-sleeves doer. She challenged us to put our biases aside, test and measure and I soon started to see the value of investing in our brand and creating an emotional connection with our members. Growth Street helped us differentiate our product in a noisy space and created an actionable plan that delivered measurable results. What started as a project to review and update our brand, fast became a long-term relationship where she owned our brand messaging, communications and overall media strategy and agency relationship. They proved that focusing on our brand and how we tell our story is key to creating new momentum and we couldn’t have realized the results we did without her passion, creativity and tenacity. They created an emotional connection with our members, became an integral part of our team and I can’t say enough great things about their work. I speak for the team when I say we loved getting to know Michelle and her team and look forward to working with them again in the future.”