Created “Weight loss that fits” tagline and emotional connection, elevating the Lose It! Brand above the noise and into the hearts and minds of the right customers
Honed target audience and focus on premium memberships to drive a significant increase in monthly recurring revenue.
Showed a skeptical CEO what savvy growth leadership can do to align the organization and change the trajectory of the business
10x increase in media coverage, through unique story-telling and capitalizing on daily news topics, day-to-day marketing leadership drove more efficient customer acquisition, engagement and experience. A company-wide focus on the customer and eliminated “extra” from the product roadmap and catalyzed growth faster.