Lead With Your Brand to Increase Sales
What would you do with 20% more sales?
What would you do with an increase in profits of 25% to 95%? Or with a 14% increase in average order value? You would be ringing the bell … all day long.
What if we told you brand delivers those metrics?
You might not believe us. Why?
“Brand is not measurable.”
“Brand is fluff.”
“Brand has no ROI.”
The A Team constantly hears this.
Leading with brand is measurable. This is proven with data.
Brand influences approximately 20% of B2B purchase decisions (Forrester Research Sirius Decisions study). As we know, brand makes the connection with the customer and plays a key role in customer lifetime value. Increasing customer retention rates by 5%, increases profits by 25% to 95% (Bain & Co/Harvard Business Review study).
Along with this, consumers are willing to pay 14% more for brands they perceive to be “meaningfully different.” (Kantar study)
Leading with your brand delivers more sales, higher average order value, retention and life-time value, and more profits. Numbers don’t lie. Metrics like these should be used to reflect on your business and how you use your brand. You get to decide how to grow your business.
So, ask yourself this, would you rather: claw your way to ring the bell OR win customers for life by leading with brand?
Leading with brand is playing the long game. It is the most efficient way to grow your business.