Brand Strategy

Why Giddy Up?

One of the most frequently asked questions we get from clients, peers, and professionals is about the Growth Street company motto — “Why Giddy Up?”

From Humble Beginnings …

It all starts with the year 2013. Michelle had just recently founded Growth Street. She was in a prospect pitch with a successful CEO. She was nervous but asked lots of great questions and the meeting was going great.

Then the CEO asked her one question that she wasn’t prepared for: “What makes you different than all the other marketers? I’ve been burned before.” Luckily, she’s quick on her feet and Michelle said:

“I help you market smarter so you can grow your business faster. You know, I bring the giddy up.”

He hired us on the spot.

… The Giddy Up

Why did she say that? What does it mean?

If you’re a Seinfeld fan, you know all about Cosmo Kramer. He is infamous for getting excited about something and always doing it right away. When he says, “Giddy up!” it’s like a signal that he’s struck gold on a big idea — and that we’re doing it right now.

For the A Team, our company motto is about 3 things:

  1. Passion – Doing what we love, and loving what we do.
  2. Speed – Channeling the get up and go to get things done fast.
  3. Action – Actually walking the walk.

The Bottom Line

Giddy Up is the heart of our brand promise. It’s been our motto since 2013.

Moving fast is a competitive advantage, and winning with brand is the Giddy Up.

Plus, it makes us giddy (couldn’t resist) when we hear you say it back to us and our clients quote it. That’s the holy grail of brand.

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