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At Growth Street, our goal is to help our clients win with brand. But what does that really look like — and how can you recognize when it happens?

Replaying the Misses …

We’ll admit it: even the A Team was once consumed with the misses. We constantly rehashed them and spent countless hours thinking about what we could have done better. Don’t get us wrong — some level of “work-in-progress” is important to maintain humility and a growth mindset. But for us, the scale was tipped too far in the humble pie direction. When that happens, it can be hard to get traction.

… And Celebrating the Wins

A few weeks ago, we had a prospect call with a successful business leader. As  per usual, we have no clue what we’re stepping into when the zoom screen opens. This business leader told Michelle about his business, about the challenges he was facing, and about where he wanted to go next. She gave him direct advice and told him what she would do if it were her business.

She talked about Growth Street’s non-agency model, letting him know that the A Team will always give it to you straight — no BS, ego-fluffing or extras. It’s not for everyone, and that’s the point.

And then came that tipping point in a sales call when it’s either a hell yes or a hell no. This business leader said:

“Where have you been all my life?”

The Bottom Line

That, friends, is what it means to win with brand. It’s knowing who you want to attract and what you stand for — saying it and doing it over and over — and attracting the people who get it and want it.

The small wins are fuel in the tank. Take ’em, celebrate ’em, and GIDDY UP!

What win will you have this week?

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