A Team, Culture

A Team Spotlight Series: Interview with Maisha Cobb

Meet Maisha Cobb, Culture and Inclusion Strategist on our A Team.

Here at Growth Street, we’re all about people. Our A Team is the life-blood of our business. Meet the people who share their expertise and best selves every day, including our amazing Culture and Inclusion Strategist, Maisha! Maisha leads change by walking the talk. She views positive team cultures as central to enhancing corporate brand identity and we learn from her everyday! Her inclusion-first, fact-informed approach inspires business leaders to increase customer value through performance and humanity and we are so lucky to have her on our A Team!

What is something most people don’t know about you?

When I was a child, I wanted to be an actress and I even had a stage name picked. It was Peaches. I can’t sing a lick or act, but you couldn’t tell me that.

Are you more of an introvert or extravert?

Most people would believe that I am an extrovert, but over the years I’ve become much more of an introvert. Nothing I love more than snuggling up with a book, a glass of wine and music in the background.

If you were to define your superpower, what would it be?

I am definitely an empath. I can really understand people at a level that is uncanny and kind of unheard of. I guess that’s why I became a psychologist, that love of people and understanding how to connect with them. 

What lights your fire?

I am super motivated by understanding how knowledge, information and data fit together. I love laying out pieces and then understanding the big picture and discovering new insight. I know it sounds odd, but exploring the unknown and learning is core to who I am – curiosity lights me up for sure.

Do you have a pet? If so, tell us about it!

No pet. But I had a bird name Sparky when I was a teen. I actually had a great connection with him.

What is something you wish you knew sooner? 

I wish I knew years ago that who I am is enough. I spent a lot of time trying to be what I thought others needed. I wasted so much time trying to live up to other standards and missed moments to let people benefit from the experiences that were uniquely me.

In your words, what is the power of brand?

Brands have the power to transform people, companies and cultures. I think the magic is in the emotion that brands deliver, that relationship and connection that makes you feel like you’ve met a perfect match that gets you at a level others just can’t understand. When a brand can connect at that level, when the people who experience it feel that connection – that is power.

What does being a part of the A Team mean to you?

As a kid, I loved watching the A Team. It was something truly special about watching these leaders with different gifts come together to solve problems. The true strength of an A Team is in the diversity that each member brings. Having the opportunity to partner, connect and blend talent is everything – it is the future of business. I’m proud to be in the company of such brilliance.

What makes Growth Street special?

Growth Street epitomizes brand. It is unapologetically authentic and smart. It is rare to find a company that delivers insight and tailors strategies to help brands be unique. Everyone who works with the organization can be certain that there is nothing cookie cutter about the end product – it’s just you. What makes Growth Street special is the ability to deliver the unfiltered expression of the client. 

Who is a business leader you admire and why?

I am really obsessed with Michael Dell. I am currently reading his book “Play Nice But Win”. I have followed the company Dell for years, but reading about Michael Dell’s story makes me admire him more than the company. He has been a visionary since adolescence and executed on his vision from his early days. The story of his putting pieces together in new ways to address customer need never gets old. I also admire that he is committed to being a good person – demonstrating that you don’t have to burn bridges to come out on top. 

Giddy up, Maisha! We are so lucky to have you on our A Team.

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