Delivered strategic marketing horsepower to accelerate enterprise software business results.
Elastic Path makes commerce composable. We had filled a gap for the VP of Marketing at Moltin and then Elastic Path acquired Molitn. The VP of Marketing brought us in to be his right-hand and deliver additional insight and action as he defined the new team, roles, responsibilities and metric. He needed a hands-on trusted partner.
Strategic Approach
Our A Team came in as Fractional CMO working alongside the VP of Marketing.
Growth Street partnered with Elastic Path to:
- Optimize the Marketing organization
- Pivot during Covid to support strategic programs
- Define and optimize a Partner Marketing model
- Own campaign leadership and execution
- Lead the Campaigns team
- Coach team members to uplevel for success
- Jump in on strategic initiatives as the business was shifting
- Be a sounding board and strategic advisor for the VP of Marketing
- Fuel speed and focus for the team
- Optimize the Marketing organization
- Pivot during Covid to support strategic programs
- Define and optimize a Partner Marketing model
- Own campaign leadership and execution
- Lead the Campaigns team
- Coach team members to uplevel for success
- Jump in on strategic initiatives as the business was shifting
- Be a sounding board and strategic advisor for the VP of Marketing
- Fuel speed and focus for the team
Unrivaled Results
Differentiation
Partnered with Brand marketing team to refine market position
Clarity
Prioritized focus for the Campaigns team, including schedules and process, to
deliver faster, quality outcomes; led team through significant restructuring
Alignment
Unified sales and marketing by creating relationships across the
organization to empower a revenue-focused goal
Efficiency
Created partner marketing model resulting in more efficient and effective
marketing efforts and a new revenue stream
Client Testimonial
Greg Lord
VP of Marketing
Elastic Path
“You know it’s a great relationship when you find a way to work together again. My experience with Growth Street started back at Moltin, where they had filled the Fractional CMO role that I stepped into. I brought them back in at Elastic Path to help me as I was optimizing the team and looking to put more gas on the fire. Just as we started our engagement, Covid hit and we had to completely shift course. Michelle is a pro. She was my right-hand during a time of rapid transition and growth for our business and team. She jumped right in and became part of the team. She has a keen sense of how to hone-in on areas that need the most help and quickly became a trusted advisor. She is a well-rounded executive who knows how to align with the business goals with a collaborative, motivating approach. She was also instrumental in coaching a member of the team. She quickly built rapport and trust and helped a key member of the team uplevel. When I say I look forward to working with Growth Street again, third time’s a charm!”