Remember the days we used to travel? Before the pandemic, I spent a lot of time going back and forth between coasts. I even miss sitting in airports waiting for flights.
But as a working mom, I was always racing home – to make a soccer game, tuck the kids into bed or at least be there for the morning routine. Tailwinds were my friend. A tailwind meant that I could made it back for bedtime. With a headwind, I did not.
Lesson #7: Unleash the Brandled Tailwind
When I reflect on what I have learned over the past eight years of running my own company, I’ve come to realize that there’s an easier way to build your brand, and there’s a harder way. The harder was is to try to build your business into a headwind – leaping headfirst into the market without a brand, stumbling around trying figure it all out, and wasting time and money in the process. Or, you can take advantage of the tailwind by leading with brand.
What Does Being BrandLed Mean?
To lead your business with brand is to live in the customer mindset every day – anticipating the customer’s emotional needs and desires because you know them so well. It means creating consistent brand experiences that can’t help but drive connection, trust and intent. It means aligning your brand as your strategic business driver. I promise you that if you can successfully do all those things, you’ll be able to unleash the strategic power of brand as the tailwind for growth.
The Bottom Line
It’s long past time to see brand as more than just a pretty face. What are you waiting for? Unleash your brandled tailwind as the most powerful way to grow your business.