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Brand Strategy
Where’s the beef? Defining your brand’s Big Idea
Brand Resolution: 5 Ways to Connect your Brand with Your Customers
Brand strategy tackles trillion dollar student debt
Forget the marketing campaigns. Find what you stand for.
The 5 Lessons to Learn from Kodak’s Demise
Value Prop 101: Defining Your Brand’s Differentiator
Intuit Proves Personal Finance Innovation is Mint
Are you marketing to stand out or stand back?
The Art & Science of Scale
Lead With Your Brand to Increase Sales
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